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A Royal Revival: Jung Hotel’s $140 Million Makeover

New Orleans is home to no shortage of grand, historic hotels, but few have undergone a revival quite as dramatic as the Jung Hotel on Canal Street. Closed due to damage from Hurricane Katrina, this Beaux Arts treasure reopened in 2018 following a meticulous $140 million renovation and restoration. The result is a luxury property befitting 21st century travelers while still retaining the elegance and charm of a bygone era.

ASA is thrilled to have this grand hotel as the host for SUBExcel 2024!

Built in 1892, the 14-floor Jung was once the tallest building in New Orleans. Its prime perch on Canal Street placed it at the nexus of the business and entertainment districts, with world-famous Bourbon Street and the French Quarter just steps away. The ambitious renovation project has sensitively restored the hotel’s original exterior and ornate lobby decorated with Italian marble, hand-carved wood and crystal chandeliers - elements that now dazzle guests old and new.

Behind the preserved historic façade, the interior has been completely reimagined into a contemporary oasis featuring 280 plush guest rooms and suites. No expense has been spared: fixtures are gilded, fine linens are luxurious, and the latest technology abounds. The property’s renowned rooftop bar has been expanded into a swimming pool flanked by cabanas, while the elegant first-floor restaurant has also doubled in size, ideal networking spots for SUBExcel participants after conference sessions wrap for the day.

Beyond sublime accommodations, the Jung’s premier location connects SUBExcel 2024 visitors to the best of the Big Easy. World-famous Bourbon Street and the lively French Quarter are right outside the hotel’s doors. The concierge can secure tables at Emeril Lagasse and John Besh's sought-after restaurants or provide recommendations for enjoying New Orleans’ famous jazz music and Cajun cuisine. Nightlife seekers can easily bounce between trendy warehouse clubs, timeworn dive bars and everything in between. Boutique shopping on Magazine Street or catching a steamboat down the Mississippi River are also just a quick streetcar ride away.

Modern luxury aligned with classic Southern hospitality: the new Jung Hotel is an expert blend of old and new New Orleans. SUBExcel participants can be assured they’ll experience this historic city from its most beautifully restored central address. Convention-goers who make the Jung Hotel their NOLA headquarters will not only be at the heart of the local culture, but you’ll be also at the heart of the SUBExcel activity. For guests who value unmatched location, history and high-end amenities, this revived icon is priceless, and the convention hotel rate is unbeatable!

Book your room here and we’ll see you in New Orleans!