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8108 - Selling the ASA Value Proposition

Membership growth is one of the most important challenges that any trade association faces. In order for ASA to consistently serve as the leading voice for construction subcontractors, the organization must continually identify and recruit new members for fresh ideas, new energy and meaningful engagement. In this video-on-demand, sales leader Tom Woodcock, Seal the Deal, Manchester, Mo., examines the ASA value proposition and discusses the benefits of membership in ASA to provide chapter leaders with the tools and resources they need to communicate the value of ASA to construction subcontractors and effectively grow their membership.

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